I received my Harrods edition March Glossybox a few hours ago in the post. I had cancelled my subscription in February but when I heard about the Harrods collab I did a little bit of sneaking around and read a few spoilers about what products were going to be in the box. When I saw a miniature Burberry lipstick I knew I had to have it so I resubscribed.
After going through several early reviews the pattern I detected was that everyone got the Burberry lipstick mini and the other 4 products were varied. However, when I ripped open my box this morning it didn't have the lipstick! My heart sank a little bit and the excitement I had about the box was zapped straight out of me.... BUT that was a few hours ago... now that I'm looking at my box again I'm not so disappointed anymore because there are quite a few good things in it.

From left to right, clockwise, here are the things I got: Clarins Extra Firming Body Cream, Lancome Hypnose Drama Mascara, Valentino Valentina eau de parfum, Shu Uemura cleansing oil, SKII - Skin Signature moisturiser, Molton Brown bath and shower gel.
1.
Clarins Extra Firming Body Cream:
I would have never picked an 'extra firming' body cream myself but I'll try this out anyway. Actually, I won't, come to think of it, I have an aunt who would LOVE to use something like this. I'm going to go see her in a few weeks anyway so I'll take this with me!
2.
Lancome Hypnose Drama Mascara:
I've heard loads about how great Lancome mascara's are so I'm quite pleased with receiving this product. It has a really interesting curved shape wand too... I'm really looking forward to trying this out... I shall test it out tomorrow! I also love miniatures of everything to carry around in my makeup bag and this sample sized version is perfect!
3.
Valentino Valentina eau de parfum:
I'm not a big perfume person, most of them give me major headaches. I've only ever liked 3 perfumes: Chanel's N. 5, Estee Lauder Pleasures and the third one is something I picked up in the Jardin Majorelle gift shop at my recent trip to Marrakech. I'm dying to tell you guys about it but I've been a bit lazy with blogging lately... I promise it's coming up though!
4.
Shu Uemura cleansing oil:
I love Shu Uemura cleansing oils, I've been using them for over 2 years now and I have a upcoming review in the works at the moment.
As much as I love the Shu oils, I'm not thrilled about receiving a tiny sample like this in my box. I've got a sample like this (and sometimes bigger in a proper tiny bottle) quite a few times from the Shu counter both in Selfridges and House of Fraser.
I have absolutely no problem receiving sample sized items, that's what the box is about, but to receive a sample that I can easily get for free at a counter is something I'm not too pleased about.
Nevertheless, I'll slip this in my handbag to use during makeup removal emergencies.
5.
SKII - Skin Signature moisturiser:
The SKII range is exclusive to Harrods and I've heard really great things about it. It's super expensive so to get a sample of the moisturiser is actually pretty impressive. I'm super duper excited to try this out!
6.
Molton Brown bath and shower gel:
This is a nice little sample too but then again, it's yet another shower gel and reminds me of hotel toiletries. However, Molton Brown makes lovely products so it's always nice to use one of their products.
All in all, I think the SKII moisturiser and the Lancome mascara make this a wonderful worthwhile box but I really wish that there would be some sort of consistency amongst the boxes especially since all the early reviews and spoilers had the Burberry lipstick. I think it's a great box but when there's a lot of hype around something and then the exact thing isn't delivered it's a bit disappointing. I think if Glossybox is going to send out boxes for review purposes maybe those people shouldn't put out spoilers beforehand. I think that builds anticipation towards receiving certain products... I think it's still a great box with absolutely fab things but if there weren't any early spoilers I might not have had the initial disappointment when I didn't see a mini Burberry.
Why I'm unsubscribing:
I will be unsubscribing from GB again though. There are a few reasons for this. Firstly, I think when it comes to beauty boxes Glossy Box gets my vote, I haven't personally tried any of the other boxes but I've read many reviews about them and based on those I'd pick glossy box each time. However this month's Jolie Box was quite fantastic as well.
Secondly, as a makeup artist and a beauty blogger I already buy A LOT of beauty and makeup related products. I also know what I want and what I like. I'm not in the experimentation part of my life when it comes to beauty products (apart from a few things here & there) so receiving new things especially when they're skin care related are really a waste on me. I have cleanser, serum, toner, moisturiser, etc that I'm already in love with. That's not to say that I don't want to try new things. I want to try new things all the time but I also know which new things I want to try. That's where beauty blogs come in, before I make any purchase I go through tonnes of blog reviews before spending my dollar. I'd rather save the £12.95 I'm spending each month on samples and buy the full sized thing instead based on the blog reviews I read. I'd also rather spend on a service that gives me a premium sized sample of my choice. But then again, most makeup counters and skin care ones do giveaway generously sized samples when new products are launched. Just yesterday I got a very generous sized sample of the new Benefit foundation for free.
These beauty boxes feel a little bit like a gamble and well, the excitement has worn off, for me anyway. Even after the exciting collab with Harrods that made me re-sub the magic really isn't there for me anymore. Other than receiving great products it was the whole experience of waiting for a pink package every month on a Monday morning that I used to love! For some reason I just don't feel the same anymore...
The business studies student in me speaking I feel that GlossyBox might have strayed a little bit from their business strategy... or maybe they need to revise their strategy.
I feel that previously the boxes included things that GlossyBox felt we should try, things that were new, classic or cult products. There was some direction to the brand. Now I feel that the contents of the box are shaped more by what's available to put in them...
Also, I used to be excited every second Monday of the month and would wake up extra early so I could open up my Glossy Box. In the past few month's this excitement has worn off.. I did become a little excited with the Harrods Glossy Box like I used to but it still wasn't the same especially after the box wasn't consistent with the early reviews I had seen.
I also think the way they have positioned themselves in the minds of their customers might be of a slight hindrance to their entire business plan. Most reviews I've read and most people I've spoken to have a different idea about what they want from their Glossybox. Most people expect different things from the service and with so many variations it's hard to please everyone.
Also, initial expectations set around the beauty profile and boxes being catered individually to the customer have garnered a lot of negativity towards the company. I think somewhere down the line Glossy Box closed down the beauty profile without making it very clear that the boxes wouldn't be personalised anymore. If the boxes are personalised they certainly don't feel like they are.
I think if Glossy Box was to state exactly what it was delivering through it's service, and designs a strategy around exactly what experience it wants to deliver to its customer all the way:
1. from the kind of
products that will be in the box (large, small, high end, drugstore)
2.
how individualised the service will be (completely or partially or not at all)
3. and
the consistency amongst the different boxes (will everybody get the same thing or is it more of a gamble)
it will be beneficial to both the customer and the company since it'll remove any confusion about what the company aims to achieve each month and what the customers should expect.
These are just my thoughts, and perhaps I'll email this in to my professor to get a few brownie points that I'm actually using what I've learnt my Business Strategy class in the outside world! Just kidding.
Once again, these are just my honest thoughts and I felt I should tell anyone who reads my blog about why I unsubscribed from the box because I know a lot of people who read my blog, my friends and family have signed up to the box after reading my reviews each month.
I would love to hear your thoughts on the whole matter too!!
xx